Digital Means Many Different Things - But It's Always Critical
Luke Sherwin is a global expert on marketing, leadership and branding and presents to teams, leadership groups and Boards on trends in the industry
How Executives Around The World Are Changing How They Lead
Leadership Perspectives From The World’s Top Supply Chain Executives
Affinity Education is Australia’s third largest early education and child care provider that owns and operates 225+ child care centers across Australia, employing over 4,000 people and supporting 20,000+ children and families.
As CMO I lead the marketing function including creative, design, digital, agencies and web to create holistic brand strategy and innovative activations. Leading global (hybrid) teams to deliver world class, data lead, high quality results.
Working directly with and aligning on strategy and priorities with the Executive Committee, Leadership Team and Supervisory Board.
Responsibilities include leading and growing the digital, analytics and social teams, owning multiple global agency relationships, launching and optimizing omni-channel brand marketing campaigns across web (paid, performance and owned), social, content marketing and ownership of global budgets.
Managing global teams to utilize gold standard design, data analytics and data visualization methods to transform content and complex data to create engaging, immersive and interactive digital experiences.
Responsible for 31 individuals across four teams with over $62 million in combined accounts. Key responsibilities included team management and development, improving team performance and hitting revenue targets.
My teams achieved exceptional results hitting 104.5% to targets. Recognized in the Top 5% of all staff nationally, awarded the "Circle of Excellence" prize and winner of Google incentive Award.
Drawing on his 15 years global experience living and working across industries and counties including the US, Australia, the UK and Switzerland, Luke curates and facilitates sessions that are powerful, engaging and energizing. Luke is also an advisor to top tier companies and innovative start ups helping to scale ideas, strategize for the future and solve their most complex transformation issues.
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I am passionate about supporting and nurturing the next generation of leaders. Navigating your career can be complex and having a mentor who will be authentic and guide with the truth is critical in helping you make the best decision.
I mentor globally helping individuals understand their motivations, clarify their goals and grow professionally, having worked with talented people from companies such as Adidas, Google, Blade, Fireblocks and Gannett to name a few.
If you want to chat about the next steps in your career, the future or your goals reach out using the form below.
The response to this site was incredible; it gained over 4 million views and tripled its engagement over time. It has been featured in leading publications like Forbes, Tech Republic, and Becker’s CIO Report. CDO Decoded went on to win multiple global creative and content marketing awards, establishing Egon Zehnder as a leader in this space.
This immersive and interactive site features findings from 107 Chief Digital Officers from 20 countries with companies worth over $1 trillion in combined revenue. I led the build and creation of the microsite, which features exclusive video interviews from featured CDOs.