A digital transformation executive, branding leader and digital and content strategist with 15+ years award winning global experience.
Luke specializes in transforming large-scale businesses, building and leading large cross-functional global digital (hybrid) teams, agency management, branding and helping companies solve their most complex digital transformation issues.
With a proven record of success building, developing and leading world class teams of digital, creative, brand and content specialists to create experiences that have been described as “a beacon of interactive excellence” by The Newsroom.

CDO Decoded

Digital Means Many Different Things - But It's Always Critical

Platinum Winner at the MUSE Creative Awards
Winner “Best Use of White Papers” 2020 Content Marketing Awards

Speaking & Consulting

Luke Sherwin is a global expert on marketing, leadership and branding and presents to teams, leadership groups and Boards on trends in the industry

How Covid Humanized Leadership

How Executives Around The World Are Changing How They Lead

Platinum Winner "Web Creativity" 2020 MarCom Awards
Gold Winner MUSE Creative Awards

Supply Chain Reaction 2020

Leadership Perspectives From The World’s Top Supply Chain Executives

Best B2B Campaign 2020 International Content Marketing Awards - Shortlisted

Work Experience

Affinity Education Group
National Head of Marketing
Mar 2023 – Present

Affinity Education is Australia’s third largest early education and child care provider that owns and operates 225+ child care centers across Australia, employing over 4,000 people and supporting 20,000+ children and families.

Chief Marketing Officer
Oct 2021 – Feb 2023
Lausanne, Switzerland

As CMO I lead the marketing function including creative, design, digital, agencies and web to create holistic brand strategy and innovative activations. Leading global (hybrid) teams to deliver world class, data lead, high quality results.

Working directly with and aligning on strategy and priorities with the Executive Committee, Leadership Team and Supervisory Board.

Egon Zehnder
Global Head of Digital Marketing
Jan 2018 – Sept 2021
New York, New York

Responsibilities include leading and growing the digital, analytics and social teams, owning multiple global agency relationships, launching and optimizing omni-channel brand marketing campaigns across web (paid, performance and owned), social, content marketing and ownership of global budgets.

Managing global teams to utilize gold standard design, data analytics and data visualization methods to transform content and complex data to create engaging, immersive and interactive digital experiences.

Egon Zehnder
Global Digital Director
Jul 2016 – Dec 2017
New York, New York
Responsible for recruiting, building and leading newly created digital and data teams, transforming digital assets, piloting and optimizing new channels, restructuring and leading global agency relationships, innovating and streamlining processes and creating best in class digital experiences.
Metro South Health
Senior Digital Strategist (Consultant)
Oct 2015 – May 2016
Princess Alexandra (PA) Hospital
Managed the digital teams, developed strategies, websites and processes to support the training of over 6,000 staff and launch the $20 million Digital Hospital project at the Princess Alexandra (PA) Hospital. The PA Hospital is Australia's first large scale digital hospital heralding a revolution in the way healthcare is delivered in Australia.
Head of Marketing
Nov 2014 – Oct 2015
Brisbane, Australia
Responsibilities included driving the first ever marketing campaign and the development and execution of the digital marketing strategy for this health start-up, during its hyper-growth phase. This included launching a new brand website, creating and leading the global offshore teams, optimizing processes and leading and growing the sales team.
Senior Digital Strategist
Jun 2011 - Jun 2014
Brisbane, Australia

Responsible for 31 individuals across four teams with over $62 million in combined accounts. Key responsibilities included team management and development, improving team performance and hitting revenue targets.

My teams achieved exceptional results hitting 104.5% to targets. Recognized in the Top 5% of all staff nationally, awarded the "Circle of Excellence" prize and winner of Google incentive Award.

University of Queensland
Digital Marketing & Communications Manager
April 2010 - June 2011
Australian Institute for Commercialization
Marketing & Communications Manager
Oct 2007 - April 2010


GPA 6.10 / 7
Divisional Winners at John Molson International MBA Case Competition
Master of Business
(Strategic Advertising)
GPA 6.37 / 7
Dean's Award for Academic Excellence
Graduate Certificate in Business Administration
GPA 6.14 / 7
Winner PwC Business Challenge
Bachelor of Business
(Marketing & Management)

Speaking & Consulting

Luke Sherwin is a global expert on marketing, leadership and branding and presents to teams, leadership groups and Boards on trends in the industry.

Drawing on his 15 years global experience living and working across industries and counties including the US, Australia, the UK and Switzerland, Luke curates and facilitates sessions that are powerful, engaging and energizing. Luke is also an advisor to top tier companies and innovative start ups helping to scale ideas, strategize for the future and solve their most complex transformation issues.

If you’re interested in engaging Luke please fill in form below


Judge: Marketing Interactive 2023 MARKies Award
Speaker: 2023 Future You Summit
Gold Winner: 2021 MUSE Creative Awards
Best B2B Campaign: 2020 International Content Marketing Awards - Shortlisted
Platinum Winner - 2020 "Infographics" at The MUSE Creative Awards
Platinum Winner - 2020 Digital Media "Web Creativity" - MarCom Awards
Winner - 2020 Content Marketing Awards
Finalist - 2018 Innovation SABRE Awards
Premier’s Awards for Excellence - Innovation Category Winner
National Winner of the Inaugural Excellence in Research, Measurement and Evaluation Award
Winner - PricewaterhouseCoopers Business Plans Challenge

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Mentoring & Coaching

I am passionate about supporting and nurturing the next generation of leaders. Navigating your career can be complex and having a mentor who will be authentic and guide with the truth is critical in helping you make the best decision.

I mentor globally helping individuals understand their motivations, clarify their goals and grow professionally, having worked with talented people from companies such as Adidas, Google, Blade, Fireblocks and Gannett to name a few.

If you want to chat about the next steps in your career, the future or your goals reach out using the form below.